Agency News

Hritik Roshan’ HRX brand joins hands with health tech start up Cellula for a Pan India PINK revolution: A Nationwide Movement for Women’s Health and Safety


22/09/23 – In a heartwarming display of solidarity, more than 2000 runners across each of the 11 cities in India are gearing up for the HRX Pink Marathon. This extraordinary event, inspired by the vision of Bollywood’s iconic Celebrity Star, Hrithik Roshan, and brought to life by Cellula, a wellness and healthy lifestyle startup in Bangalore, is set to create a significant impact on women’s health and safety.

A Pan India Initiative for Women’s Well-being

The HRX Pink Marathon transcends geographic boundaries, covering 11 major cities across India. This nationwide endeavor is a testament to our collective commitment to addressing crucial women’s health and safety issues.

Spreading Breast Cancer Awareness and Empowering Communities

At its heart, the HRX Pink Marathon is a powerful platform for spreading breast cancer awareness and empowering local NGOs dedicated to women’s health, safety, and empowerment. It’s a call to action, urging society to unite and create a safer and healthier environment for women.

Support from Corporate Partners

We are grateful for the support of our corporate partners who share our passion for this cause:

Kotak Mahindra Bank: A leading financial institution, committed to supporting initiatives that improve women’s lives.

Akshayakalpa: An organic dairy company, standing in solidarity with the HRX Pink Marathon’s mission.

Hotel Radisson: Providing accommodations and support for the marathon, contributing to its seamless execution.

Big FM Hyderabad: Amplifying the event’s message, helping to raise awareness on a broader scale.

The HRX Pink Marathon is more than a race; it’s a movement that showcases the power of collective action. Participants from all walks of life are coming together not just to run but to create a brighter and safer future for women.

Event is supported by KIMS Hospitals , CultFit , Akshayakalpa and few other organisations .

Media Contact:

Sonal Taparia

Manager – Outreach 

+91 88249 92758


About HRX Pink Marathon:

The HRX Pink Marathon is a flagship event dedicated to promoting women’s health and safety. With the mission to spread breast cancer awareness and empower NGOs working tirelessly for women’s welfare, the marathon stands as a testament to unity and compassion.

About Cellula:

Cellula is a leading wellness and healthy lifestyle startup based in Bangalore. Committed to holistic well-being, Cellula conceptualized and organizes the HRX Pink Marathon as part of their mission to promote health and empower communities.

About HRX:

HRX is a dynamic brand owned by Bollywood superstar Hrithik Roshan. Focused on promoting active lifestyles and fitness, HRX embodies the spirit of determination, excellence, and transformation.

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