COLORS becomes the Number 1 Hindi GEC; breaks multiple records
Mumbai, 25th January 2024: With 234GRP, Viacom18 owned COLORS has capped a historic upsurge to become the No. 1 Hindi GEC in the 15-50 ABC HSM Urban segment – an audience cohort that advertisers keenly follow.
In a year that saw Hindi GECs fuel overall television viewership resurgence…