There’s no doubt that digital marketing is evolving at a rapid pace. If you want to stay ahead of the curve, it’s important to know what trends to look out for in the coming years. So, what are some of the key digital marketing trends to watch out for in 2022? Keep reading to find out!
- Voice search
As digital devices become increasingly portable, voice search is becoming an increasingly popular way to interact with them. With the launch of Google Home and Amazon Echo, as well as the increasing popularity of voice assistants on smartphones, voice search is becoming more and more common.
This trend is likely to continue in 2018, so businesses should make sure their websites are optimized for voice search. This means making sure your website’s content is concise and easy to understand, and that your site’s structure is easy to navigate. You should also make use of keywords that people are likely to use when they perform a voice search.
- Video marketing
Video is becoming an increasingly important part of online marketing. In 2017, it accounted for more than two-thirds of all online traffic, and this trend is likely to continue in 2018.
Businesses should make use of video marketing to promote their products and services. This can be done by creating videos about your company or products, posting videos on social media, or embedding videos on your website.
- Augmented reality
Augmented reality (AR) is a technology that uses digital information to enhance the real world. AR experiences can be delivered through apps, websites, or glasses like Google Glass.
AR is expected to become increasingly popular in 2018. Businesses should make use of AR to create interactive experiences for their customers. This can be done by creating AR apps, or by adding AR features to existing apps or websites.
- Artificial intelligence
Artificial intelligence (AI) is a technology that allows computers to learn and work independently. AI has been around for a while, but it has recently become more popular due to the rise of machine learning algorithms and the development of affordable AI services like Amazon Web Services (AWS) and Google Cloud Platform (GCP).
AI is expected to become even more popular in 2018. Businesses should make use of AI in order to automate tasks like customer service, marketing, and product development. They should also consider using AI services like AWS and GCP in order to reduce costs and improve efficiency.
